Head, Public Affairs and Communications (Bilingual)

Head, Public Affairs and Communications (Bilingual)

FUNCTION: Communications & Gov’t Relations
REPORTS TO:  President & CEO
LOCATION: Toronto

Position Overview (Purpose):

Responsible for developing and implementing the Bank’s strategic communications plan, and managing all communications and government relations initiatives in support of the Bank’s purpose, objectives and commitment to collaboration and transparency.

Key Responsibilities/Accountabilities:

Communications and reputation management:
Strategy and Action Plans

  • Work closely with leadership team to analyze programs, opportunities and issues, and interpret business context to develop and execute communications plans and issues management strategies
  • Provide counsel and support to leadership team on a range of communications requirements/issues
  • Provide advice and guidance on approaches and programs to support the achievement of the Bank’s corporate goals and vision and to promote the Bank as a value-add Crown corporation

Outbound Communications

  • Conduct meetings, provide advice, make presentations and communicate with governments, and clients/partners and industry groups to support business goals
  • Develop and produce materials to be presented by Bank representatives including briefing materials, key messages, presentations, speeches, speaking notes, publications and brochures, with a high level of attention to detail
  • Responsible for corporate website including managing content, in collaboration with internal business units
  • Develop and manage all corporate social media, including monitoring, issues management and content development
  • Organize external community/stakeholder events in support of the Bank’s commitment to engage broadly with stakeholders to raise awareness about its role
  • Enhance process for external inquiries including standardization of response timeframes, in addition to content

Media Relations

  • Develop and maintain media relationships to act as the main contact for front-line interaction with the media, responding to enquiries and acting as the Bank’s spokesperson
  • Handle a range of complex issues that have media attention and that require timely response
  • Prepare news releases and media advisories; coordinate required inputs and approvals
  • Monitor media and lead issues management efforts

Corporate Brand:

  • Develop and manage the Bank’s positioning and brand standards, including usage by third parties, and ensures brand management objectives are met with media and stakeholders including clients/partners
  • Ensure the proper internal use of the corporate brand

Government Relations:

  • Build collaborative working relationships and manage communications with federal, provincial, territorial, municipal, and indigenous (FPTMI) representatives
  • Recognize issues and ensure risk management discipline is used to minimize reputational risk, and engage stakeholders at the appropriate time in the management of sensitive issues
  • Ensure the Bank’s activities consider and are aligned with all federal government legislation and requirements (the Official Languages Act, the Access to Information Act, the Privacy Act, etc.)
  • Coordinate responses to Access to Information filings
  • Coordinate the planning, input and production of the Bank’s Annual Report and other reports as required
  • Prepare briefing notes and reports

Management and Leadership:

  • Provide team leadership including hiring, providing clear direction, individual training/development planning, performance feedback and recognition
  • Oversee the establishment of employee goals; monitor progress, remove obstacles and ensure that all meet time, budget and quality objectives
  • Develop internal policies and procedures related to communications and government relations
  • Manage outsourced services to ensure high quality projects/products are delivered on time and within budget
  • Adjust organization and staffing as needs evolve
  • Maintain and manage the communications budget
  • Other duties and special projects, as required

Qualifications:

Education:

  • Degree in Communications, Journalism or Marketing
  • International Association of Business Communicators designation is an asset

Languages:

  • Must be fluently bilingual in English and French, both oral and written

Experience (# years and specific skills and experience):

  • Minimum 15 years’ experience in a related role(s), including:
    • providing strategic communications advice to senior management
    • media relations
    • brand management
    • issues management
    • the development of a variety of communications products, including media notes, news releases, communications plans, briefing notes, analytical reports, articles, presentations, and web and social media content
    • writing and editing communications for various audience, and leading meetings and presenting to clients, stakeholders and internal staff
    • the production of communications products from planning to end result
  • Experience in both private and public sectors is required
  • Demonstrated success in translating broad concepts and ideas into clear and logical communications plans and successfully implementing them to manage an issue or communicate an initiative
  • Experience managing/leading teams

Key Competencies:

  • Flexible and willing; a “can do” attitude and ability to demonstrate support for and deal with continuous change
  • Well-organized and able to prioritize and manage multiple tasks and projects including high-profile sensitive issues in a fast-paced environment
  • Excellent presentation and facilitation skills, with the ability to create and deliver presentations, reports and proposals to various audiences clearly, concisely and confidently
  • Ability to develop meaningful metrics, and analyze and report on the results of communication plans and programs
  • High degree of awareness and understanding of the workings, structure and culture of the organization as well as the requirements of the Bank as a crown corporation
  • Ability to identify, assess and prioritize reputational risk
  • Ability to work collaboratively in teams/groups and to build effective, trusting relationships across the organization at all levels and with external stakeholders, clients/partners and media
  • Service-orientation, high degree of client/partner focus
  • Demonstrates the ability to influence and persuade others, even without authority
  • High level of tact, diplomacy and discretion
  • Decisive and resourceful with the ability to identify, analyze and respond to difficult situations or requirements and to solve problems and make decisions

Other Job Requirements:

  • Security screening checks required
  • May require work outside of standard office hours to support events and meetings
  • Frequent travel

To apply for this position, please email your resume and cover letter to careers@canadainfrastructurebank.ca